Television

Endless Possibilities
Launched August 2007

We love it when a client says, “Here’s exactly what we want.”  It takes the guess work out of the creative element.  Of course, sometimes it takes the creativity out of the creative element ... but not in this case. 

The client wanted a hybrid spot to highlight all their behind-the-scenes medical office programs.  Instead of promoting the programs, we promoted the careers.  

Shot in just one day, this spot uses a wide variety of ethnicities and medical office scenarios.  Best of all, this high-end commercial can be easily customized for nearly any school.   Like the title says, this ad has “endless possibilities.”

High-Tech Harriett
Launched September 2007

Typically, when clients ask for sequels to award-winning spots, they don’t always work as well.   In this case, this 2-D animated spot did the trick, garnering new leads and reaching a wider audience.

“The colorful, comic-book look really made this spot stand out from the competition,” said animator/editor Mary Taylor.  “Not only is it memorable ... it’s been unleashed in a wide variety of markets.”

Culinary Career Chat
Add Launched July 2007

What ingredients do you use when a client asks for a high-end culinary campaign?  Take a dash of inspiration, a pinch of improvisation, and throw in two chatty culinary graduates and one upbeat host.   Mix well and dish up in a series of :60s and :30s.  Serves up to three California television markets ... and easily spices up their culinary programs, we might add.

This cost-effective, 8-spot campaign was shot in just one day at one of the Midwest’s premiere kitchen showrooms.

Career Quiz – Wager
Launched August 2007

Our team was poised to put together a kitschy game show campaign – but wanted make sure we pitched it to the right client. 

High-Tech, meanwhile, was looking for a new look and feel for many of their markets.  They spun the wheel.  We rolled the dice.  And faster than you can say “Plinko!” – a fun, visually appealing campaign was born.

This series of spots required a bit more pre-planning than usual.  We hired set builders, held auditions and used nearly 3,000 lights ... all in the name of lead generation.  The results ... well, as you can see, are better than winning the Showcase Showdown!

ER – MAs At Work
Launched March 2006

We’ve got the bells.  We’ve got the whistles.  And we’ve got a wildly artistic team of professionals.  Why not use all three and push the boundaries of our creative comfort zone?  The genesis behind this award-winning campaign came from clients who demanded a higher-end look and feel to their medical ads. 

We spent a healthy amount of pre-production time scouting locations and choosing talent, and the results were amazing.  In a little over two days, our team shot enough footage to create diverse healthcare campaigns!

2006 Videographer Awards
Award of Excellence for Creativity/Cinematography
Award of Excellence for Creativity/Art Direction

2006 Omni Awards
Gold Award for Cinematography

2007 Telly Award
Bronze Award for Videography/Cinematography

Race Day
Launched September 2006

Guys like cars. Guys like anything that goes fast!  Seems simple enough. Now try to get those same guys interested in a career as an auto mechanic. Not so simple.  But throw in the element of race cars and suddenly testosterone (and leads) go through the roof.

Shot at a popular local speedway, this spot features a variety of race car mechanics, enthusiasts and fans.

“The idea was to make it like a day at the park ... for today’s modern car buffs,” said producer Kyle Harbaugh.  “Goal achieved!”

2007 Videographer Awards
Award of Excellence for Creativity/Directing

2007 Telly Award
Bronze Award for Videography/Cinematography

That’s Crazy!
Launched February 2006

One of our biggest challenges is making a particular curriculum seem exciting.  In this case, we’ve taken the benign Network Administrator and made it seem downright riveting!  Visually appealing pop-art graphics are combined with likeable talent and a strong call to action.  It makes this award-winning spot one that will refresh (and reboot) the marketing of your school’s IT programs.

2007 Videographer Award
Honorable Mention for Creativity/Graphics & Design

2007 Telly Award
Bronze Award for Use of Graphics

Our 12-minute video spotlights this Kansas City charity that provides housing assistance to people living with HIV/AIDS.

“The video exemplifies why I work at SAVE, Inc.,” SAVE Executive Director Zori Rodríguez. “It not only tells the story of how safe and stable housing makes life so much better for our clients, but it makes us feel the need and the passion for a home that all of us share. The video shows us, in images and words of real residents, how having a home makes all the difference to their quality of life.”

For more information on SAVE, Inc, visit www.saveinckc.org

2009 Mid-America Emmy Award
Informational & Instructional

Testimonials
Launched May 2006

”Keep it clean” is the battle cry of this campaign.  Clean graphics, clean look and concise sound bytes that resonate to the viewer.  

The message is also crystal clear.

“I wanted to achieve authenticity in this series of spots,” said producer Beth Neely.  “But, more importantly, I wanted the viewer to relate to the graduate and be inspired.”

“By shooting on location at the school, we were able to meet the graduates beforehand and make them comfortable before going on camera,” said Neely.  The results?  10 diverse graduates with 10 different success stories to tell.